No one cares more than gyst.
No one cares more than gyst.
Over the last decade in NYC our impeccable reputation has been built on trust and our commitment to excellence. We prize innovation and creativity, applying technology and modern solutions wherever possible to make the Client/Assistant relationship seamless and strong.
Our mission is to set people free to focus on what matters most and GYST Assistants deliver on this mission each and every day. Our core values serve as our guides and we collectively share a commitment to Be the Solution, provide Service Worth Bragging About, Take Care of Each Other, Do More With Less and Bring Joy.
Meet Our
leadership TEAM
BROOKE STONE
Founder + CEO
Brooke Stone is an entrepreneur and the Founder and CEO of GYST. After a career in theater and a string of day jobs as a personal assistant to UHNW individuals and families, Brooke recognized how challenging it was for this group of consumers to find quality, lasting assistant support - and decided to change that. Today, nearly ten years later, Brooke is recognized as the foremost expert on the assistant role in the home and workplace, and is an industry thought leader, speaker, mentor and educator.
Brooke is a graduate of Goldman Sachs 10,000 Small Businesses and lives in New York with her husband, Adam, and their children.
SIENNA LEE
Director Of Business Development
Sienna Lee is a graduate of New York University's Clive Davis School of Recorded Music at TISCH, where she was the first student to receive a full ride to the program. Lee gained 10 years of diverse experience in Music & Entertainment at Tribeca Film, Combs Enterprises (reporting directly to the Chairman, Sean “Diddy” Combs), Electric Feel Management and additionally enjoyed 6 successful years of consulting for brands and startups in marketing, brand strategy, business development, branding and ops.
ASHLEY WEATHERSPOON
COO
Ashley's impressive assistant career launched with her role as a celebrity assistant to Grammy Award nominated, platinum-selling music artists, and continued gaining momentum as she began supporting clients in New York City's UHNW community.
Her meticulous execution, creative thinking and strategic positioning were honed in VIP/Talent roles in the music industry where she worked at record labels such as Columbia and Atlantic Records. Ashley brings her visionary passion, relentless standards of operational excellence and extraordinary assistant skills to GYST's operations and strategic initiatives at large.
RACHEL
MCPHEE-BENSON
Account Manager
After an impressive career as a personal assistant to influential professionals in NYC, Rachel joined GYST as an Assistant in 2015. After working closely with our clients and becoming a key member of our community, Rachel joined our Leadership Team to scale our Talent operations. Bringing her enthusiasm, passion for people and community, and knowledge of what it takes to be a GYST Assistant to bear, Rachel continues to focus efforts on bringing the right assistants to GYST and our clients.
about our
assistants
about our
assistants
GYST Assistants are experienced, skilled and savvy personal and executive assistants who are passionate about setting people free to focus on what matters most. GYST Assistants have at least two years of experience working as an assistant for a high net worth individual or family, C-Level executive and/or celebrity. GYST Assistants are charismatic, trustworthy and discreet.
